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Design Strategy

logo Using R&D to lead your business is the most advanced way of developing your company to become a leader in it's market.

Companies may be categorised into levels of achievement in adopting this principle:

Level 1: Design considered too expensive and impractical.
Level 2: Specialist Designers are used to brush-up or improve current products.
Level 3: Design is core and drives innovation throughout the company.
Level 4: Design is used to drive company strategy and is central to brand and organisation structure.

If you are passionate about improving your company and taking it to the next level then contact us to discuss how we may be able to help.

Fundamental Principles

ExamplesWell designed products are essential to sustainable profitability.The better the product, the less you have to invest in after sales service and knowing this further supports the theory that good design is crucial to success.

An holistic approach to product design encompassing functionality, performance, manufacturability, aesthetics and
ergonomics is a constant and considerable challenge that if taken up can lead to significant market success.A well
structured approach is vital. The whole product needs to be considered from the core benefits that it brings to the
way that it will fit into your marketing strategy. We can work with you to build on your product strategy to maximise
long term growth.

A number of principles have to be considered to ensure you are successful:

The effective New Product Development Process
Careful Concept Phase Management
Building competencies within the Team
Cultivating the creative environment

Contact us, we'd work to ensure you get the most from the opportunity that your new products can give you.

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